Verv
UX DESIGN
UI DESIGN
PROTOTYPING
Verv is a Delhi-based mobile application that aims to enhance user’s visits to Delhi monuments and seamlessly fits into their trips. It brings together the exploration of history and culture and the adventure that young users seek, to motivate them to immerse in the rich history of Delhi.
About The Project
OVERVIEW
The city of Delhi is a living example of the vibrant and glorious history of the country. This history is preserved in Delhi’s iconic monuments that proudly sit across the city. The beauty and grandeur of these monuments help people to connect to the city that was once the crown of the Mughals. However, people residing in Delhi loose their interest in exploring these monuments too soon to even experience the rich history of Delhi.
This project focuses on reviving people’s interest in these historic landmarks by offering them what they enjoy- an adventure.
Design Process
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2
3
4
5
RESEARCH
Ethnographic Study
Interviews
Empathy Maps
Secondary Research
dEFINE
Mind Maps
User Persona
Problem Statement
Competitive Analysis
IDEATE
Brainstorm solutions
Evaluate ideas
Finalize app features
Brand Identity
PROTOTYPE
Information Architecture
User Flow
Low Fidelity Wireframes
High Fidelity Wireframes
ITERATE
User feedback
Ideation based on feedback
Refining UI
Refining UX
September 2023
December 2023
We conducted Ethnographic Research as a part of our primary research to understand user frustrations, motivations and possible pain points while visiting monuments. We conducted about 35 interviews with a variety of people from different age groups and backgrounds at 17 different monuments. The primary and secondary research provided insights into the important needs of users as well as how can they be addresses through technology and design. We also gathered information about the places visited and how people interact with them, and what they want at the place of visit.
Difficulty in choosing the right monument based on specific needs
Low involvement during visit
Too crowdy at certain places
Need Better Ways to learn more about different monuments
Need a Better way for Accessible Information
Difficult to find correct way for navigating through the monument
INSIGHTS &
PAIN POINTS
INTERVIEWS & ETHNOGRAPHIC STUDY
Age
22
Location
Lives In Delhi
Nationality
Indian
Occupation
College Student
Shreya
Goals
Learn about the history of the monuments
Have fun during her trips with her friends
Enjoy other activities in the surrounding areas
Frustrations
Lack of interactive information
Insufficient navigation cues
Lack of updated information about facilities in and around monuments
About
Shreya is a college student who has stayed in Delhi for a long time. She plans trips to places across Delhi with her friends whenever they find some time. Shreya likes to know about the history of monuments that she is visiting but the lack of interesting activities makes it boring for them to visit the monuments.
“
Taking out time to visit monuments and not finding anything interesting to do there takes away any incentive to go there in the first place.
”
Personality Traits
Introvert
Extrovert
Analytical
Creative
Busy
Free
Independent
Team Player
Passive
Active
Safe
Adventurous
USER PERSONA
We created a user persona highlighting our key target audience’s demographics , goals and frustrations based on key insights , interviews and affinity mapping.
Going Back home
Affinity Mapping
Visitor Motivations
Diverse motivations for visiting monuments: peace, learning, social interaction, and ambiance.
Varied preferences based on generational differences and personal interests.
Personal Preferences
some visitors drawn to historical significance, while others focus on the aesthetic or ambiance
require both engaging and educational experiences, seeking a balance between enjoyment and learning
Cultural and Generational Influences
Generational differences significantly impact motivations, with younger generations often valuing ambiance and social aspects influenced by digital culture.
Cultural background also shapes motivations, with some visitors drawn to specific aspects of heritage or history relevant to their cultural identity.
Visitors’ perceptions of the monument's significance vary based on cultural and generational factors, influencing their motivations to visit.
Personal Connection and Curiosity:
Some visitors seek a personal connection with historical monuments, aiming to understand their place in history and connect with their heritage.
Curiosity about historical narratives and architectural aspects motivates certain visitors to explore and learn more about monuments.
For many, the allure lies in discovering untold stories or lesser-known aspects, fostering a deeper connection and sense of discovery during their visits.
New experience
Something different from usual sightseeing
The appeal lies in unique and unexpected experiences, pushing for the integration of cutting-edge technology or creative storytelling methods to captivate visitors' interest.
Innovation is seen as key to combating disengagement and providing memorable experiences that appeal to modern sensibilities.
Crowd Management & Cleanliness:
Overcrowding
Lack of Cleanliness
Information Accessibility
need clear and informative resources like signage, interactive exhibits, and educational materials.
Importance of providing engaging yet educational content.
Visitor Emotions
A mix of emotions experienced during visits: peace, interest, frustration, disinterest, excitement, and enjoyment.
Desire for both serenity and engagement in monument experiences
Technology Integration
Interest in tech-based solutions like AR guides, gamification apps, and QR code scans for enhanced experiences.
Tech-savvy personas express interest in interactive digital resources.
Engagement Challenges
boredom and disinterest in traditional monument experiences
Desire for more engaging and interactive activities.
Based on our ethnographic study and interviews we did affinity mapping about some things interviewees said or displayed during the interview session , to highlight the main points we have to focus on while designing the mobile application and to better organize our notes and view trends.
EMPATHY MAP
Says
"I enjoy the peace and natural beauty of the place."
"I like to know the history of the place."
"I may or may not navigate through the entire monument."
"Frustrated with boredom and lack of engagement"
"Disinterested in historical monument visits."
"Excited about local interactions and insights."
"Enjoys interactive activities."
"Prefers modern entertainment options over monument visits."
"Seeks excitement and entertainment elsewhere."
THINKS
"Monuments offer peace and serenity."
"Monuments provide insights into the past."
"Learning about history and culture is enriching."
"Curiosity about the construction and history of monuments."
"Interest in exploring more and learning."
"Value of local insights and educational resources."
"Interest in history and ambiance."
"Prefer self-guided exploration."
DOES
Values peace and serenity at historical monuments.
Prefers places with both view and history.
Acknowledges generational differences in preferences.
Prefers friends' company during visits. Values local insights and interaction.
Prefers self-guided exploration.
Acknowledges the importance of learning.
Seeks entertainment and engagement.
Expresses reluctance to visit historical sites.
FEELS
Peaceful
Interested
Frustrated
Disinterested
Bored
Excited
Concerned
Enjoyment
Serenity
We created an Empathy map of what users said , does , felt and think during the whole journey from selecting a place to it’s end. This was also based on our interview sessions
USER journey map
Going Back home
The creation of user journey map helped us better understand what are the exact areas where our users feel frustrated and want better ways to accomplish their tasks.
Research
Planning
Travel
Arrival
Explore
Post Visit
Action
Collecting information from web/social media/ friends and family
Listing all possible monuments which fall under their needs and wants
Deciding the day and time of the visit
Checking if there is any ticket available or not
Estimating the overall budget of trip
Searching if their any restrictions at the place.
ticket booking. (if any)
Talking with friends to make a plan together (if required)
Searching for mode of transport and routes.
Deciding the time for leaving and arrival
Double-check essentials like tickets.
Getting into cab/metro
Taking the easiest and fastest route
Finding the ticket contour
Standing in line to enter the monument
Visiting the places within the area selected in the first action
Confused from where to start looking
Confused what to do
Clicks pictures
Sits idle or just roaming here and there
Uses phone (if alone) or talks with friends (if in group)
Goes shopping or maybe to cafe for a quick bite
Again travel but maybe different mode
Seeing images taken or listens to music
Tries to relax
Tensed
Confused
Tired of searching
Excited for the plan
Tired
Confused
FOMO
Tired
Exhausted
Hungry
Curious
Confused
Disappointed
Maybe surprised positively and negatively
Bored
Relaxed
Happy that they have finally reached the place
Happy that Visit finished
Tired
Relaxing
Not finding information in one place
Unable to decide
Poor experience in ticket booking
Difficulty in planning the entire day around the visit
Difficulty in finding easiest route
Waiting in long lines
Not aware of security restrictions
Unclear navigation paths
Uninteresting information delivery
Difficulty in finding activities in nearby area
Finding food spots nearby
Provide all necessary information in one place
Provide easy way to find the right monument based on requirements
Ticket booking and saving in advance
Provide all necessary information in advance
Provide information in interactive way
Provide a way to correctly navigate through the monument
Provide interesting activities
Telling users about nearby cafes and restaurants
PROBLEM STATEMENT
Visitors feel a disconnect and disengaging experience during their visit at monument . This lack of engagement results in a decreased footfall.
The challenge is to redefine the visitor experience at historical monuments to make it more interesting and engaging so as to motivate users to revisit monuments and immerse in the history and culture.
An innovative app that tailors visit to a monument based on user motivations and offers unique experiences through treasure hunts, and quizes, transforming sightseeing into fun and engaging adventures.
IDEA & SOLUTION
CONCEPT MAPPING
Attract visitors
Enjoyable activity
Food
Emotional
Attachment
Experience
Incentive
Activity for students
Events at monuments
Immersive games
Recreate Memories
Meet new people
Local food
Nearby restaurants
AR navigation
with information
Interesting stories
Photos/Videos
Dates
Rewards for visiting
Vouchers/Coupons for
nearby Places
Monuments en route
Navigation
Special event
Special person
Ease to travel
Rewards for locals
Crowd management
Share Memories
Influencers who organize
meet-ups
Correct information
Interactive
Engaging
INFORMATION aRCHITECTURE
logo Design
Logo on App Icon Grid
LOGO & branding
Mission
To encourage the youth to visit places that connect them to the culture and heritage of the city.
This is achieved by including activities of their interests, connecting with more people and providing incentives to appreciate their efforts in connecting to the history
Brand Values
Promoting Heritage
Fun
Exciting
Connectivity
